One number, agreed first
We write down what counts — qualified applications, booked meetings — and how it is measured, before any work starts. If the tracking cannot prove it, we fix the tracking first.
About / Multiply Labs
Growth work. Proof included.
We are an AI-native growth team for training providers, recruiters and new businesses. The team works from Australia and Japan, serving clients across Australia, the UK and Japan. Every number on this site names its source and its measurement window.
01 / Why Multiply exists
Built for growth, not another agency layer.
You get a fractional team, not a service package. The disciplines we staff change as your bottleneck moves.
The disciplines you need this quarter
Strategy, websites, search, paid ads, follow-up automation and analytics. We staff the ones your bottleneck needs and leave the rest out of the invoice.
Built alongside your team
We work in your CRM and your reporting, next to the people who handle admissions, recruitment and client service.
Evidence before expansion
Nothing scales on a hunch. One on-page change moved a client’s course page from 2.27% to 5.57% conversion; we found it by counting, then spent behind it.
01Test
Start with the smallest useful test.
Count what you have now, agree what counts, then run the smallest system that can move it. A clear signal beats a busy quarter.
02Optimise
Use the result to find the next leak.
Read the numbers weekly. Change one thing at a time so the next number tells you whether it worked.
03Expand
Spend behind what already works.
AI Talent on Demand went from 22 to 557 monthly organic clicks in four months. We widened that content programme only after the first pages ranked.
02 / The operating principles
The business result leads the scorecard
Reach, clicks and rankings explain the path, but qualified enquiries, enrolments and revenue are what we report against.
One system, not channel silos
We run the website, campaigns, content, CRM and reporting as one build. An enquiry dropped between two of them is still a lost enquiry.
AI accelerates, people decide
AI does the research and the first draft. A senior operator signs the strategy, the data and every claim that reaches your customers.
Show the workings
Baselines, sources, assumptions and windows stay on the page. You can audit any figure we publish, including the ones on this site.
Australia + Japan
Australia, UK + Japan
Remote by design
03 / The people doing the work
The senior team responsible for the work.
The strategy, technical decisions and client-facing work are led by the people named here.
Digital marketing lead
Steven Wade
Steven leads paid acquisition, channel strategy and performance reporting. He has worked in digital marketing for 21 years across finance, education, technology and e-commerce. His focus is connecting campaign decisions to qualified leads, enrolments and revenue.
Technology lead
Khamsouk Souvanlasy
Khamsouk leads websites, landing pages, SEO, AEO and GEO content strategy, analytics, dashboards and custom integrations. He has more than 25 years’ experience as a CTO, software engineer and technical lead across education, recruitment, real estate, retail, hospitality and advertising in Australia, Japan and the United States. He connects technical decisions to the numbers the client needs to move.
04 / The AI production team
Six agents. Two people accountable.
The agents handle repeatable production, checks and pattern finding. Steven and Khamsouk set the brief, verify the output and sign every client-facing decision.
Human brief
Agent production
Senior sign-off
01 / AI agent
Scaffold
Website development
Assembles page structures and tested components from the approved brief.
Reviewed by Khamsouk
02 / AI agent
Signal
Content development
Turns buyer questions and source material into SEO, AEO and GEO drafts.
Reviewed by Khamsouk
03 / AI agent
Lens
Data analytics
Checks acquisition and CRM data for patterns, gaps and unusual movement.
Definitions verified by the senior team
04 / AI agent
Forge
Software development
Builds scoped features, integrations and automations from approved specifications.
Code reviewed by Khamsouk
05 / AI agent
Ledger
Reporting
Prepares the weekly scorecard and traces movement back to its source data.
Reviewed by Steven and Khamsouk
06 / AI agent
Pacer
Paid ads optimisation
Monitors spend, search terms and conversion signals against agreed rules.
Campaign changes approved by Steven
05 / A fractional team
The right disciplines for this quarter.
No business needs every marketing discipline at full intensity at once. You pay for the ones doing the work this quarter.
Strategy and commercial planning
We decide what matters, what counts, and which part of the system moves first.
Production and implementation
The plan becomes pages, campaigns, content, automations and measurement that actually fires.
Weekly optimisation
Every week: read the numbers, name the next leak, change the plan.
Next / your baseline
Bring the next growth constraint.
The audit gives you the baseline, the leaks and the first 90-day plan.