Growth strategy
Agree the result the business needs, sharpen the offer, and decide which part of the acquisition path needs to move first.
Fractional CMO and marketing teamA growth team, without the hiring lag.
A fractional marketing team fills the capability gap between one senior hire and a full in-house department. You get strategy plus search, paid media, content, conversion and web execution, all accountable to the result the business needs to move.
Hiring a fractional CMO buys you the strategy alone.
Map the team you need
Your gap
SEEK advertised average for one head of marketing, $170,000 a year
1 hire
Our team
Strategy · search · paid · content · CRO · web
6 roles
Cadence
One measure · one plan · weekly decisions
1 result
01 / What is inside the team
Strategy plus the five roles that execute it
Search and content
Build visibility around the questions buyers already ask, then track the qualified enquiries it produces. Available separately as answer engine optimisation.
Paid acquisition
Run Google and Meta campaigns against qualified leads, not click volume. Available separately as Google Ads and Meta ads management.
Conversion and follow-up
Improve landing pages, forms, and follow-up so more qualified visitors become conversations. Available separately as conversion rate optimisation.
Website development
Build fast websites around the same acquisition, conversion, and measurement plan. Available separately as website development.
02 / Operating cadence
How the fractional marketing team runs
Baseline
Agree the measure, record the starting point, and name the result the business needs.
Build
Prioritise the smallest set of changes capable of moving the number.
Review
Inspect performance weekly, with every lead traceable to its source.
Improve
Keep what works, remove what does not and use the evidence in the next cycle.
03 / The division of labour
More output without losing accountability.
AI increases production speed. A named senior operator remains accountable for the strategy, numbers, claims, and client-facing decisions.
AI supports research, production, monitoring, and analysis. A person reviews the work, makes the commercial call, and approves anything published under the client’s name. Meet the people accountable.
Scope a fractional team04 / Common questions
Fractional CMO, agency or in-house?
The comparison buyers run before they commit, answered directly.
What is the difference between a fractional CMO and a fractional marketing team?
A fractional CMO gives you senior strategy for part of the week, while execution still needs hiring or an agency. A fractional marketing team includes the strategy role plus the people who execute it: search, paid media, content, conversion and web, run as one team against the result the business needs to move.
Fractional team or agency — which fits?
An agency typically runs a defined channel. A fractional team coordinates the disciplines needed to move a commercial result, such as qualified enrolments or booked meetings, and works inside your CRM and reporting so every lead remains traceable to its source.
When does hiring in-house beat a fractional team?
When you have sustained budget for senior salaries across several disciplines and enough work to keep each specialist busy. SEEK’s advertised-salary average for a head of marketing is $170,000 a year, and $172,500 in Melbourne (August 2026). One senior generalist at that price still cannot cover six disciplines; a fractional team is built for the stage before those hires pay for themselves.
Next / your baseline
Find the gap before filling the role.
The audit shows which capabilities the current team is missing and whether a fractional model is the right shape.