Match spend to buyer intent
Separate campaigns by buying intent so a course-name search and a broad category search do not compete for the same budget.
Service / Paid acquisition
Turn ad spend into qualified leads.
Paid acquisition should produce qualified leads, not just clicks. We agree what a qualified enquiry means, connect it to the campaign that produced it, and move budget toward the campaigns creating enrolments, meetings, and sales. Hader Institute reported a 17× monthly return on Google Ads investment in 2025.
Audit your paid acquisition
Baseline
Campaign reporting stops before the qualified lead
CPC
Working
Course name · category · problem
3 tiers
Result
Monthly return on investment from Google Ads, Hader Institute, 2025
17×
Hader Institute of Education. Client ad-account and CRM reporting from the paid media programme.
01 / What you get
What Google Ads and Meta ads management covers
Keyword strategy
Fund the highest-intent demand first, then expand only when conversion tracking shows what the broader terms produce.
Landing pages
Align the page with the promise in the ad and the decision the visitor needs to make after the click.
Track the qualified result
Connect qualified applications and booked meetings to the ad that produced them, so reporting moves beyond clicks and raw form fills.
Meta demand creation
Use Meta when the constraint is audience size, demand creation or remarketing, with its budget read beside search rather than in isolation.
Claims review
Check evidence, registration details and the overall impression of the ad and landing page before the client approves launch.
02 / How the work runs
How the paid media programme runs
Baseline
Agree what counts as a qualified lead, its current cost and what the business can afford to pay for it.
Fix tracking
Connect qualified leads to their source before spend changes, so the first month of data is usable.
Launch
Start with the highest-intent tier at a budget the available demand can support.
Move the budget
Review weekly, remove activity that does not produce qualified leads and fund the campaigns that do.
03 / Where judgement sits
Count the lead, not just the click.
Platforms optimise toward the event they receive. If that event is a raw form fill, the campaign cannot tell a qualified application from an irrelevant one.
We connect screened applications and attended meetings to the ads that produced them. The CRM and ad platform use the same definition of a qualified lead, agreed in the audit before bidding changes begin. A senior operator reviews the account and makes the budget decision; the people accountable for it are named.
See how the account structure works for RTOs04 / Common questions
Track ad spend to leads, enrolments and meetings.
Define a qualified lead and connect it to the campaign before changing the budget.
How much should we spend to know whether Google Ads works?
Enough to produce a useful number of qualified leads from the searches closest to a buying decision. The audit sets a test window from the available demand, current conversion rate, and customer value rather than spreading a small budget across every campaign type.
Google or Meta first?
Start with the channel closest to the demand that already exists. For many training and recruitment businesses that is Google. Meta becomes useful when the constraint is audience size, demand creation or remarketing. The account data decides the split.
Who owns the ad account?
You do. Multiply works inside your account, billing and conversion tracking, so the history and data stay with the business if the engagement ends.
How are advertising claims reviewed?
Ad copy and landing-page claims are reviewed for evidence and overall impression before launch. For Australian training providers, Multiply also flags registration details, course information and other RTO-specific requirements for the client's compliance owner to approve.
05 / Connected work
The ad cannot repair the page it sends people to.
Paid media creates and captures demand. Conversion, search visibility and follow-up decide how much of that demand becomes revenue.
- Conversion rate optimisation Most paid budget is lost after the click, on the page the ad points at.
- Answer engine optimisation Paid buys the demand that exists now. Search visibility compounds behind it.
- Marketing for training providers Intake calendars, ASQA-aware claims review and the enrolment funnel behind the ad.
Next / your baseline
Bring the ad account, not the theory.
The free audit reviews campaigns, landing pages and conversion tracking, then shows what each qualified outcome currently costs.