See where AI is changing your search traffic
Check the buyer searches already returning an AI answer and record which pages still earn visits, so the plan starts from your account rather than an industry average.
Service / AI search visibility
Stay visible when AI answers your buyers.
Answer engine optimisation helps your business stay visible when AI answers a buyer's question. We identify the searches already showing an AI answer, improve the exposed pages with direct answers and first-party evidence, then report visibility, citations, clicks and qualified enquiries separately.
Measure your AI visibility
Baseline
Measured queries returning a generative answer
91%
Working
Queries that still earned a click in the measured set
22
Result
Monthly organic clicks for AI Talent on Demand
25×
DataForSEO SERP features across Multiply-managed Search Console properties, 255 queries, August 2026. Click figures from Google Search Console. AI Talent on Demand grew from 22 to 557 monthly organic clicks across four months of SEO work; these are visibility metrics, not placement or revenue results.
01 / What you get
What answer engine optimisation covers
Put the answer first
Rework exposed pages so the direct answer appears early, using the language buyers use when they ask the question.
Make the source accountable
Name the business, authors and evidence behind each answer, with structured data that matches what a buyer can see on the page.
Give AI systems evidence to cite
Add first-party figures, source notes and measurement windows that both search systems and buyers can inspect.
Visibility monitoring
Track generative AI impressions where Search Console makes them available, then pair them with citation checks and the clicks that still reach the site.
02 / How the work runs
How the AEO and GEO programme runs
Measure
Record the buyer searches returning AI answers and the pages still earning clicks.
Rewrite
Start with the pages most exposed to lost clicks, with the answer and evidence first.
Connect
Add the appropriate structured data and record which pages AI systems cite today.
Compare
Review the same buyer searches quarterly and report visibility, citations and clicks separately.
03 / Where judgement sits
A mention is not yet an enquiry.
A short AI answer can remove the need to click when a buyer only needs a fact. It is less likely to complete a comparison, pricing decision or enquiry on the buyer's behalf.
We separate those outcomes before recommending changes. Informational pages can be reworked for inclusion in the answer. Searches that still produce qualified visits remain SEO and conversion work. The report keeps AI visibility, citations, clicks, and downstream enquiries distinct, with named people accountable for the work.
Read what we found in our own accounts04 / Common questions
Know what AI search changes before you invest.
The overlap is real. The reporting should still separate the outcomes.
Is AEO different from SEO, or a rebrand of it?
The technical work overlaps, while the measurement differs. SEO tracks visibility and clicks from search results. AEO tracks whether your pages appear as supporting sources inside AI answers. The same useful, indexable content can support both.
How do you measure AI search visibility?
Google Search Console now reports impressions from generative AI features where the report is available. We pair that visibility with search-result data, page performance and citation checks, then compare the same list of buyer searches over time.
What is a realistic timeframe?
The baseline is set in week one. Visibility can move after Google recrawls the pages, while citation patterns take longer to read. We report the early changes and recheck the same buyer searches quarterly.
Does this replace our SEO programme?
No. Google's guidance is that established SEO practices remain relevant to its AI features. AEO adds answer structure, first-party evidence and citation monitoring to the same search programme.
05 / Connected work
Visibility is only useful when the rest of the journey works.
AI search can earn the mention. The website, offer and follow-up still determine whether it becomes an enquiry.
Next / your baseline
Measure your AI search visibility.
The free audit pulls a fixed query set, records current generative visibility and identifies the pages to restructure first.