Reach learners at the point of decision
Put each course in front of people searching for the qualification, delivery option, or career outcome.
Industry / Training providers
Fill the next intake, then the one after that.
Fill more seats by matching enrolment marketing to the intake calendar. Reach learners already searching, make course pages answer the questions holding up a decision, and reduce the time from enquiry to a useful conversation. One Australian education provider increased monthly leads from 88 to 327 between January and July 2026.
Audit your enrolment funnel
Baseline
Monthly leads before the growth system — Australian education provider
88
Working
Months of search, ads, course pages, nurture and review
7
Result
Monthly leads, 88 to 327 · course-page conversion 2.27% to 5.57%
3.72×
Australian education provider, anonymised. Client CRM, analytics and revenue reporting from January to July 2026. Figures were compiled in engagement reports and have not been independently verified.
01 / Built around the intake
Your calendar is part of the strategy.
Always-on marketing and intake-specific demand are different jobs. The plan separates them.
Answer the course-page questions
Show duration, delivery, fees, start dates, and the next action where learners need them.
Respond before intent drops
Reduce the delay between an enquiry and a useful conversation, including outside office hours.
Keep every claim accurate
A person approves course naming, eligibility, and outcome claims before any page or ad is published.
02 / Case study
Australian education provider
An Australian online education provider engaged Multiply across its website, CRM, analytics, content, search and paid channels. One growth system connected technical decisions to acquisition and commercial reporting.
Client CRM, analytics and revenue reporting from January to July 2026. Figures were compiled in engagement reports and have not been independently verified.
Our conversion rate has lifted by 50% since working with them. They're quick to respond, easy to work with, and extremely thorough.
03 / One enrolment system
What RTO and training provider marketing covers
Search visibility
Reach learners searching for a course, qualification, or career outcome. AI drafts from live query data; a senior editor checks course names and claims before publication. See answer engine optimisation.
Paid acquisition
Run Google and Meta campaigns by course and intake, then move budget toward the campaigns producing qualified applications. See Google Ads and Meta ads management.
Course-page conversion
Put duration, fees, start dates, and the next step where learners expect them. Change one part of the page at a time and measure the result. See conversion rate optimisation, or website development when the template itself prevents the change.
Faster follow-up
Use custom automations to answer common course questions, qualify prospective learners, and uncover concerns before a staff member connects personally.
Enrolment reporting
Lead with qualified applications, enrolments, and revenue by intake. Use clicks and rankings only to explain the result. Run by a fractional growth team.
04 / Common questions
Fund the intake target, not a percentage of turnover.
Budget, timing, and compliance decide most of these engagements.
How much should an RTO spend on marketing?
Work back from the enrolment target, not from a percentage of turnover. Multiply the enrolments the next intake needs by your current application-to-enrolment rate, then by what one application costs to generate today. If the resulting budget is unaffordable, conversion is your constraint and more spend will not fix it.
How long does enrolment marketing take to produce results?
Paid search can fill applications inside the first intake, because it buys demand that already exists. Search visibility and course-page content work on a slower curve and compound across quarters. The Australian education provider on this page reached 327 monthly leads from a baseline of 88, over seven months of combined search, ads, course-page, and follow-up work.
Can marketing be run around intake dates?
It has to be, and the budget splits in two. Always-on work builds the search visibility and course content that earn applications between intakes. Intake campaigns concentrate spend into the weeks when a start date is close enough for a learner to act on.
Who checks that course claims meet ASQA requirements?
A named person signs every page and every ad before it publishes. That review covers course names, qualification codes, eligibility statements, funding claims, and outcome claims, whether the first draft came from a writer or from AI. Nothing goes live on a generated draft alone.
Next / your baseline
Put a number against the next intake.
The audit maps demand, course-page leakage and follow-up against the dates that matter.