AI Talent on Demand: 22 to 557 monthly Google search clicks.

The agency needed to reach beyond the founder’s network

AI Talent on Demand is an Australian AI and technology recruitment specialist. Its website launched in November 2025, and the business needed a way for employers and candidates to discover it beyond the founder’s existing contacts.

Multiply’s search work began on 24 March 2026. The starting point was modest: 22 Google search clicks in February, the last complete month before the programme began.

The content answered questions about the agency’s specialist roles

Multiply built the positioning and website, then produced salary and role guides for the Australian AI and technology market. The subjects reflected questions about hiring, pay, and career choices.

For example, the site includes an AI engineer salary guide. It gives the agency a page to share in a conversation about pay, alongside the pages that explain its recruitment services.

The team wrote direct answers, used comparison tables where they helped, and linked related guides. It also reviewed page titles and overlapping topics so each article had a clear purpose. These are parts of the work delivered; this case study does not isolate the effect of any single change.

Multiply’s AI SEO and AEO service covers this work on search visibility and useful content.

Monthly Google search clicks reached 557 in July

Google Search Console, Google’s report of a website’s search performance, recorded the following result:

Source: AI Talent on Demand’s Google Search Console records, complete calendar months, all countries. Exported 28 August 2026. The site launched in November 2025; the SEO programme began on 24 March 2026.

July recorded about 25 times February’s clicks. The two monthly totals are useful context because the starting figure was small. They show more visits through search, rather than the number of people who became clients or candidates.

Enquiry tracking was incomplete during the programme. The records therefore cannot establish a result for leads, placements, or revenue. That gap matters to an agency owner and should sit beside the result.

Multiply handled production; the client supplied recruitment expertise

Multiply planned the topics, produced drafts, worked on the website, and reviewed search performance. The client supplied knowledge of the roles and market, checked the articles for accuracy, and approved publication.

The work continued over the four months after the programme began. It involved publishing guides and maintaining existing pages, with both the client and Multiply responsible for the accuracy of what appeared on the site.

Enquiry tracking should have been ready before publication

I would put verified enquiry tracking at the start of this programme. The search result is measurable, but the missing enquiry record prevents a complete assessment of the commercial return.

I would also give each article a distinct topic and a clear next step before publication. A reader who wants help with a vacancy should be able to reach the relevant recruitment page and contact the agency without searching through the site.

A high share of search visits landing on articles does not, by itself, establish a problem with enquiries. That needs evidence about what visitors do after they arrive, which is why the measurement work belongs at the beginning.

Start with a role your agency knows well

Choose a hiring question your consultants answer regularly. Review what your website says about it, the evidence you can publish, and the next step for an employer who needs help.

If the business is new, the recruitment agency setup guide covers the wider preparation. For an established agency, how to grow a recruitment agency looks at the broader business decisions.

You can see the client’s website at AI Talent on Demand. Multiply’s recruitment marketing and new-business services explain the support available.

Frequently asked questions

How long did this recruitment SEO programme run?

The programme began on 24 March 2026. This case study compares February, the last full month before the work began, with July 2026. Those dates describe this programme; they are not a promise about how quickly another agency will see a result.

Why does the case study report clicks rather than placements?

Enquiry tracking was incomplete during the programme. The records support a result for Google search visits, but cannot establish how many leads, placements, or sales the work generated.

What did the client contribute?

The client supplied recruitment-market knowledge, reviewed the articles for accuracy, and approved publication. Multiply handled the website, content production, and search work.

What should another recruitment owner take from this?

Start with the hiring questions your team can answer well. Publish useful advice about those roles, give employers a clear way to discuss a vacancy, and test enquiry tracking before the work begins. Review the resulting employer conversations alongside search visits.

Sources

The search totals come from the client’s retained Google Search Console export dated 28 August 2026. The programme dates and measurement limitation come from Multiply’s engagement record. These are historical results for this client, with no forecast for another agency.